Our Brand

Defining who we are and what we really stand for.

Introduction

People connect better with stories than they do with a list of facts. We want people to actually remember the information from our company… our brand. Our approach is to tell a story rather than pitch what we are selling.

We want our brand to portray a larger, grander vision, compelling our audience to believe in our brand and connect with us, even before they purchase a product.

Our mission is to empower this thinking with our staff so we are in effect talking from the same page.

This will allow us to truly believe not only in what we say but in how we act and engage with ech other and external parties and most importantly our clients.

We strive to create local opportunity, growth, and real support for our communities.

Building on this we aim to expand this approach into a global strategy and impact in every country around the world with our simple philosophy.

Our strategy is to build best-in-class platforms and productivity services for an intelligent better way forward for business and living.

Our Brand

Primary Logo

Primary logo usage

Our brand represents our quality, reliability and commitment to being the best we can.

Our logo is the embodiment of this thinking and therefor should always be shown in a clear and respectful manner.

Our logo should never be distorted, recoloured or broken apart other than the approved assets available

Logo Versions

Full Colour Positive

Full Colour Negative

Single Colour Positive

Single Colour Negative

Mono Positive

Mono Negative

Brand Mark

Logo Clear space

Maintaining clear space

Maintaining the minimum clear space is vital keeping our brand logo clear and visable across all communications printed or within a digital landscape.

The minimum clear space is driven from our symbol and should never be altered or reconfigured

Brand Mark

Minimum Size Use

Maintaining clear space

Maintaining the minimum clear space is vital keeping our brand logo clear and visable across all communications printed or within a digital landscape.

The minimum clear space is driven from our symbol and should never be altered or reconfigured

Colour Palette

Brand Pink

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#FF4F70

Brand Navy

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#1E1739

Brand Violet

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#5008FF

Brand Purple

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#662D91

Brand Sky Blue

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#96CEFF

Dark Grey

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#333333

Mid Grey

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#A7A9AC

Light Grey

PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#D6D6D6

Typography

Primary Font

Font Name

Weights

Font Title Light

Font Title Regular

Font Title Medium

Font Title SemiBold

Font Title Bold

Font Title ExtraBold

Font Title Black

Alphabet

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789/@#$%&

Heading Styles

H1 60px Bold

H2 40px Regular

H3 34px Bold

H4 28px Medium

H5 22px Bold

H6 18px Black

Body Styles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Neque ornare aenean euismod elementum.

Eget nunc lobortis mattis aliquam faucibus purus in. Aliquam id diam maecenas ultricies mi eget. Volutpat est velit egestas dui. Consequat mauris nunc congue nisi vitae suscipit. Eu scelerisque felis imperdiet proin fermentum leo.

Style Sheet Downloads

Click to download blank A4 documents for the following, which include our brand’s paragraph/character styles built in (amend document size to suit you or copy styles out into your document):

  • Indesign
  • Illustrator
  • Photoshop
  • Sketch

Secondary Font

Font Name II

Weights

Font Title Light

Font Title Regular

Font Title Medium

Font Title SemiBold

Font Title Bold

Font Title ExtraBold

Font Title Black

Alphabet

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789/@#$%&

Heading Styles

H1 60px Bold

H2 40px Regular

H3 34px Bold

H4 28px Medium

H5 22px Bold

H6 18px Black

Body Styles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Neque ornare aenean euismod elementum.

Eget nunc lobortis mattis aliquam faucibus purus in. Aliquam id diam maecenas ultricies mi eget. Volutpat est velit egestas dui. Consequat mauris nunc congue nisi vitae suscipit. Eu scelerisque felis imperdiet proin fermentum leo.

Style Sheet Downloads

Click to download blank A4 documents for the following, which include our brand’s paragraph/character styles built in (amend document size to suit you or copy styles out into your document):

  • Indesign
  • Illustrator
  • Photoshop
  • Sketch

Applications

Below are some examples of how our brand comes to life across various printed and digital applications.

Our brand look has been developed with our community in mind. One that reflects our vision and commitment to them and how we want engage.

A modern simple yet confident approach is what we aspire to achieve in all our communications.

Designed with flexibility and structure to comfortably convert from printed documents to engaging fresh digital communications.

The examples shown below demonstrate this flexibility and how brand look can adapt to our audience so we are always communicating with maximum effect.

If you have any questions or seek clarification on developing collateral please speak to our brand manager via the contact form, below.

Approvals

Guideline Usage

Issue of these guidelines, or any part thereof, is for the purpose of informing recipients of graphic standards and does not constitute an authorisation to reproduce any of the marks and elements it relates to.

Approvals

All applications of this Logo and/or any other Logos or graphics provided with these guidelines must be submitted for approval to the Brand Team prior to release or production.

Usage Rights

Only authorised parties may use the graphics in these guidelines. Usage rights will vary between organisations. Please refer to your contract, or contact your Account Manager, to confirm your usage rights.

Asset Usage

Access and usage rights to intellectual property and graphics provided in these guidelines are subject to change. Please check that all imagery is approved for final use and all agreements are in place.

Contact Us

Need some help or require some additional information on your brand componentst? Please get in touch via the contact form.

All emails will directed to the brand ambassador and a response will be be with you shortly.